The holidays are right around the corner, which means your cannabis dispensary should start gearing up its marketing campaigns. Don’t let them creep up on you without a plan! Take a proactive approach to marketing for the holidays, and boost your potential for success. The three biggest holidays for the end of the year are Thanksgiving, Christmas, and New Year’s. As an early holiday gift, we are giving you five effective cannabis marketing strategies for the upcoming holidays. All of these strategies will work well for any of the big holidays coming up, so choose ones that seem effective for your target audience.
Utilize Dispensary Email Marketing Campaigns
Email marketing campaigns tend to have higher open and click-through rates during the holidays since people are looking for deals. During the holidays, shoppers are on a mission to grab gifts, but they also want to save money. Engage your subscribers with sales, promotions, and your seasonal cannabis product lines. You can also create a sense of urgency for a hot product and set up the email so purchasing it is just one click away. Additionally, you can start a sponsored campaign to sign up for your newsletter, which will contain the holiday specials. With email marketing, the possibilities are endless!
Preview Holiday Cannabis Products
Your audience may be curious about the details of your holiday cannabis products or want to see how they work. To get them interested in the products you’re pushing for the holidays, you can webroom them. Webrooming is like showrooming your merchandise but via the Internet. Hire a team of developers and professional photographers to create a webroom, so your audience can see every detail of the selected inventory. Additionally, you can also do live product previews on your social channels. Advertise when you will be doing a live preview, and you can even open it up for questions about the products you’re presenting. Take it a step further and ask your audience what products your dispensary should preview live.
Give Your Customers Purchase Gifts
By offering free rewards for making a purchase during the holidays, customers will be more inclined to check out your inventory. Yes, they are most likely shopping for others, but if they get a purchase gift for doing so, they will be more compelled to go to your dispensary out of all the others. Also, this marketing strategy may motivate your customers to spend more. You can even set up a strategy where they must spend a certain amount to receive the purchase gift. For example, the deal can be something along these lines: receive a free vape cartridge with a purchase of $75 or more. Your customers want to be on the receiving end of gift-giving, too, so purchase gifts are a great way to hook them in.
Produce a Themed Buyer’s Guide
People love buyer’s guides since they make shopping for gifts easier. You can create a cannabis buyer’s guide for each holiday and update them annually, which can help you build your SEO ranking steadily when done the right way. When creating a buyer’s guide for your dispensary, choose a theme and make sure each product is chosen with care. Buyer’s guides with random products or plenty or repeats do not tend to do well. For the holidays, you can even create a buyer’s guide with all the cannabis products that are on sale at your dispensary. Remember to promote your buyer’s guide on all your social channels, and do it sooner than later. That way early shoppers and late shoppers will see it!
Create a Video Marketing Campaign
A one-minute video can say so much more than millions of words and social media posts. Video marketing can highly influence your audience to make a purchase. According to a video marketing survey, 84% of people say they have been convinced to purchase a product by watching a video created by a brand. Choose an angle your audience can appreciate, and run with it. The video can be a how-to informational project, a humorous clip, or an inspirational one. Start by choosing what product/product line or deal you want to highlight, and brainstorm video marketing ideas that make sense for the holidays and your audience.
If you need assistance in creating some innovative dispensary marketing campaigns for the holidays, our team can help. We have the experience and skills to give your dispensary a revenue boost for the holidays coming up. Contact us today, and we can discuss several possibilities!
