Some cannabis icons have been around since the days of meeting your cannabis entrepreneur in their car at a parking lot. Hip hop legend Snoop Dogg, Cheech and Chong, and Jerry Garcia are names you expect to see in the promotion of cannabis and all its benefits. However, more and more celebrities are flocking the industry to get a piece of the lucrative cannabis market. Some are solely trying to cash in on the booming industry, and others believe in the popular plant, translating to incredible products. Let’s take a look at the top five celebrity brands in the cannabis industry right now. These are celebrity cannabis brands that are worth carrying at your dispensary. Not to mention, they may inspire your company.
Seth Rogen – a longtime cannabis supporter and user – premiered Houseplant in California in March of 2021, and their website crashed from the massive traffic. Rogen teamed up with his creative partner Evan Goldberg, launching Houseplant two years ago in Canada. They have a simple but incredible tagline: “For people who love weed, by people who love weed.”
Currently, Houseplant is in 17 dispensaries in the Golden State. Houseplant provides three top-shelf strains: Diablo Wind, Pink Moon, and Pancake Ice. They’re all packed in lovely stackable tins and come with a reference card with information on terpenes. Not to mention, all Houseplant nugs come from the top colas of the plant – this is where the best and biggest nugs are found.
The Grammy-winning Hip Hop legend is the founder of Monogram. Shawn Carter/Jay-Z–who is Chief Visionary Officer and 50% stakeholder at The Parent Company–launched his luxury cannabis line of flower, pre-rolls, and a 1.5 OG Handroll through his brand Monogram. Although the line screams luxury in presentation down to the hefty prices of the products, there’s plenty to admire about Jay-Z’s brand, from its minimalist design to its bold and beautiful campaigns–check out the National Drug Policy Awareness Campaign. And, his product is getting solid reviews. However, at $50 for a hand-roll, his target audience is made up of those who drive the cars he raps about in his songs. But, we’re not hating–we’re just in awe of the hustle.
Working with leading CBD and hemp company Canopy Growth, Martha Stewart entered the cannabis space with a variety of CBD gummies and oils. Canopy Growth helped Stewart’s friend Snoop Dogg launch his line of cannabis products back in 2015. Her extraordinary line of wellness products mixes gourmet flavors with pure CBD that comes from 100% natural hemp from the United States. Stewart mentioned that she took inspiration from some of her favorite flavor profiles and recipes from her greenhouse and gardens. Not to mention, Stewart also launched a CBD line for pets, so you can keep your four-legged furry family members relaxed.
We can’t have a list of celebrity cannabis brands without Snoop Dogg. Of course, the name Snoop Dogg is synonymous with cannabis. He’s a rap legend who’s laid down a lyric or two about the popular, euphoria-inducing plant. Leafs by Snoop has it all: flower, concentrates, gummies, fruit chews, and more. With a bold golden leaf logo and the rapper’s name incorporated in the company name, it’s become one of the most recognizable brands in the space. According to a report by Green Horizons, Leafs by Snoop is the most recognizable brand–23% say they recognize it. That’s saying a lot since there is no clear household brand name in the cannabis industry quite yet.
The star of the critically-acclaimed TV show The Good Place launched a cheery CBD line entitled Happy Dance. Her brand focuses on CBD topical treatments that aid in reducing stress while providing skincare benefits. Bell’s bath and body products are clean, vegan, and made from cruelty-free hemp-derived CBD. She mentions that her products are made for busy bee moms who can’t afford to break the bank on skincare. Happy Dance donates a portion of its proceeds to A New Way of Life Reentry Project–an organization that provides support for formerly incarcerated women.
Not only is it a good idea to carry some of these celebrity cannabis brand products at your dispensary, but you may also get inspired by their various approaches to marketing. Seth Rogen’s clean and modern website is eye-catching yet informative. Jay-Z’s Monogram campaigns present a lifestyle his target audience wants to live. Kristen Bell’s CBD brand hones in on a specific target audience. If you’ve found inspiration from any of these celebrity brands and want to incorporate it into your marketing strategy, we’re here to help. Contact us today, and we’ll discuss the future of your cannabis dispensary brand.