Podcast

Podcasts are a growing platform for cannabis brands and dispensaries to connect intimately with consumers. For the cannabis industry to thrive, we need to meet consumers where they are today.

Reach Customers On The Go With

Podcast Advertising

When did you last listen to a podcast?

If you’re like 1 in 3 Americans, it was this month. In 2019, podcasting went mainstream, with more than half of the U.S. population listening to podcasts on Apple, Spotify, Stitcher, and other audio apps. It is an innovative and personable way for cannabis brands and dispensaries to create positive relationships with new consumers.

Key Benefits:

  • Untapped Advertising Channel
    Podcasts are free from the restrictions on digital advertising and social media channels faced by cannabis brands.
  • Build Trust Through Host-listener Connection
    Are you on a first-name basis with your favorite podcast host? If you’re a podcast fan, you know how strong the connection is between the listener and the host.
  • Stories Change Hearts and Minds
    Real stories shed light on how the plant has changed lives for the better and it helps in opening minds and reprogramming long-held beliefs.
  • Attractive Demographics
    Listen up: podcasts are now considered mainstream. For the first time, in 2019, over half of the U.S. population listened to a podcast, and today, 1 in 3 (more than 90 million people) listen to podcasts monthly.
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