Podcasts are a growing platform for cannabis brands and dispensaries to connect intimately with consumers. For the cannabis industry to thrive, we need to meet consumers where they are today.
When did you last listen to a podcast?
If you’re like 1 in 3 Americans, it was this month. In 2019, podcasting went mainstream, with more than half of the U.S. population listening to podcasts on Apple, Spotify, Stitcher, and other audio apps. It is an innovative and personable way for cannabis brands and dispensaries to create positive relationships with new consumers.
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