The Hispanic community is a big supporter of cannabis. Hispanics are 40% more likely to support cannabis legalization compared to non-Hispanics. Therefore, it’s crucial to market your dispensary to the Hispanic audience. At Canna Media, we have all the tools you need to reach the Hispanic community. Optimize your cannabis brand for Latinos or miss out on a large chunk of your target audience. Let’s take a look at a few ways you can reach the Hispanic audience.
Spanish Marketing Translation
Although this may seem simple, it’s very effective. Spanish is the first language of more than 41 million people in the U.S., so Spanish marketing translation is a no-brainer for any cannabis dispensary. At Canna Media, all of our services, from magazine production to billboard designs, come with the option of Spanish translation. Having your message written out in both English and Spanish will deepen your brand awareness and capture more eyes. Our Spanish translation is accurate, and we’ll ensure you get the right message across. And no, Google Translate will not be utilized. The accuracy and quality of your Spanish translation count, and we’ll be sure to provide you with the best translation possible of your message.
Smart TV and Streaming Ads
To market your dispensary to the Hispanic community, you’ll need a strategy for streaming videos. Hispanics are more likely to use Netflix than the general population, as 81% use the popular streaming service. So it would be beneficial to extend your marketing reach to streaming services and CTV/ Smart TV. Canna Media can craft Over-the-top (OTT) ads aimed specifically at the Hispanic community. Our team of professionals will optimize the OTT campaign, catering to the Hispanic community right where they spend a big chunk of their time. Not to mention, OTT ads can be delivered to media players, streaming sticks, phones, and tablets. Possessing the premier 3rd party data in the cannabis industry, we can get your dispensary message in front of the Spanish audience at the right time.
Speak to Hispanic Culture
When coming up with a game plan to market your dispensary to the Hispanic community, you have to craft marketing content that speaks to their culture. For example, utilize music, references, and visuals that are culturally relevant. When you look at the numbers, 88% of Hispanics who are savvy to the digital world pay attention to ads that include cultural references. Furthermore, you have to create awareness and empathy for the Hispanic culture through your advertising. Using the right colors or images isn’t enough–the message has to target their demographic. Our marketers will assist you in producing marketing material that truly speaks to the Hispanic culture while creating brand awareness for your dispensary.
Spanish SEO
When it comes to optimizing a website or page in Spanish, translating your content is just the tip of the iceberg. You have to relate to the Hispanic community and utilize keywords that they would search. Sometimes the Spanish keywords that would benefit your dispensary site have no clear English translation. Therefore, approaching your website from the perspective of a member of the Hispanic community is imperative. To market your dispensary to the Hispanic audience, you need to resonate with them. It’s not just about using the right keywords but also using them in a relative way to create an inviting experience. You also have to consider the variations of the Hispanic community: Spanish-dominant, English-dominant, and bilingual. Canna Media can optimize your website or pages on your site in the Spanish language so you can climb the Search Engine Results Page.
Billboards & Posters in Hispanic Communities
Outdoor advertising is still as effective as ever. The strategic placement of billboards and posters in areas where the Hispanic population is high is essential. Hispanics are up to 88% more likely to view out-of-home advertisements compared to non-Hispanics due to a younger age average and more reliance on public transportation. By creating posters and billboards for your dispensary in Spanish, you’ll convey respect for the Hispanic community. Canna Media can provide accurate Spanish translations of your brand message and help with a culturally engaging design. Additionally, our marketers can help you create a series of ads that work together narratively to speak to the Hispanic community.
If you’re looking to market your dispensary to the Hispanic community, Canna Media is ready to support you. Our marketing team can help you reach the Hispanic audience through a variety of marketing tools, including web design, SEO, and podcast advertising. Contact us today for your marketing solutions.
